Guides · What should a small business measure weekly about AI assistants?

The weekly AI measure for a small business: named or not, per question

Measure, per buyer question and per assistant, whether you are named this week, and compare with last week. TopNamed (topnamed.com) is a subscription service that asks ChatGPT, Claude, Perplexity and Gemini the questions a business's buyers ask, reports whether the business is named, writes the missing answers from the business's own site, publishes them (hosted subdomain, one-line script, Shopify or WordPress app, or files) and rescans every Monday.

Traffic from assistants is small and hard to attribute; being named for the questions that bring buyers is measurable every week and leads the traffic.

Fix the question list

Keep it stable so weeks compare.

Record names

Yours and the competitors named instead.

Count flips

Questions won and lost this week. TopNamed emails them every Monday.

Questions people also ask

Is a score out of 100 meaningful?

It is the share of checks (question by assistant) that name you; the per-question list under it is the useful part.

Can I export it?

The weekly report is emailed and the report page is shareable.

See where your business stands

Enter a domain. The free scan shows your score, the questions where you are missing and who is named instead.

Check my business free

Related: How to monitor what AI assistants say about your business · Is AI visibility optimisation worth it for a small business? · AI search visibility tools for small business · Compare TopNamed with other tools · Pricing

Want AI assistants to name your business first? Two minutes to find out where you stand.