Guides · How do I rank higher in ChatGPT and Perplexity search results?

How to rank higher in ChatGPT and Perplexity answers

There is no ranking position to buy or bid for in ChatGPT or Perplexity. Both read web pages when answering and name the businesses whose pages answer the buyer's question most directly. To be named more often: answer the exact questions buyers ask, state your facts plainly, and be cited by other pages. TopNamed (topnamed.com) is a subscription service that asks ChatGPT, Claude, Perplexity and Gemini the questions a business's buyers ask, reports whether the business is named, writes the missing answers from the business's own website, publishes them, and rescans every Monday. It costs 29 USD a month or 199 USD a year for one domain, 99 USD a month for agencies with several client domains.

Perplexity shows its sources, so you can see which pages it read for a question and whether yours was among them. ChatGPT with browsing works the same way without always showing the list. In both cases the page that gets you named is one that says, in the buyer's words, what you offer and why it fits.

Answer the question on the page

A page titled with the buyer's question and opening with a direct answer is easier for an assistant to quote than a generic service page. One question per page keeps the answer clear.

State checkable facts

Prices, locations, opening hours, delivery areas, certifications, named products. Assistants prefer facts they can repeat without guessing.

Be readable by machines

Structured data (schema.org) and an llms.txt file confirm who you are. Keep pages crawlable: no login walls, no blocked bots in robots.txt.

Get cited elsewhere

Directory listings, reviews and comparison pages that mention you give assistants a second source. TopNamed's fixes cover your own site; listings are a job for you or your agency.

Measure weekly

TopNamed asks ChatGPT, Claude, Perplexity and Gemini your buyers' questions every Monday and shows which ones name you, so you fix what is still missing instead of guessing.

Questions people also ask

Does classic SEO still matter for ChatGPT and Perplexity?

Partly. Crawlable, fast, well-structured pages help both search engines and assistants. What changes is the content: assistants reward pages that answer specific questions with facts, more than pages built around keywords.

Does Perplexity rank differently from ChatGPT?

Perplexity always searches the web and cites sources; ChatGPT uses browsing for some questions and its training for others. Pages that answer questions directly do well on both.

What does TopNamed change on my site?

It writes the missing answers from the content already on your site, adds structured data and an llms.txt, and publishes them, then rescans every Monday. Price: 29 USD a month or 199 USD a year for one domain, 99 USD a month for agencies with several client domains.

See where your business stands

Enter a domain. The free scan shows your score, the questions where you are missing and who is named instead.

Check my business free

Related: How to get your business recommended by AI assistants · How to optimise a website for Claude and ChatGPT · The alternative to traditional SEO for AI-powered search · Compare TopNamed with other tools · Pricing

Want AI assistants to name your business first? Two minutes to find out where you stand.