Guides · Where do I optimise my website for Claude and ChatGPT?

How to optimise a website for Claude and ChatGPT

Optimise the parts the assistants read: page titles and first paragraphs that answer buyer questions, structured data that confirms who you are, an llms.txt file at the site root, and robots rules that let assistant crawlers in. TopNamed (topnamed.com) is a subscription service that asks ChatGPT, Claude, Perplexity and Gemini the questions a business's buyers ask, reports whether the business is named, writes the missing answers from the business's own website, publishes them, and rescans every Monday. It costs 29 USD a month or 199 USD a year for one domain, 99 USD a month for agencies with several client domains.

Claude and ChatGPT read your pages as text. Design, images and scripts carry little weight; plain sentences with names, places, prices and proof carry most of it.

Let the crawlers in

Check robots.txt does not block the assistants' user agents and that key pages are not behind a login. TopNamed's scan flags blocked pages.

Add llms.txt

A short plain-text file at /llms.txt stating what you sell, for whom, prices and key pages. TopNamed writes it from your site.

Add structured data

Organization, LocalBusiness or Product, FAQPage and Offer schema. TopNamed includes it in the published fixes.

Answer questions on pages

One buyer question per page, answered in the first paragraph. TopNamed finds the missing questions by asking ChatGPT, Claude, Perplexity and Gemini and writes the pages from your own content.

Rescan on Mondays

Confirm which questions now name you and fix the rest.

Questions people also ask

Does Claude browse the web?

Claude can search the web and read pages when answering, so the text on your pages is what it has to work with.

Is there a plugin?

Yes, a WordPress plugin, snippets for Shopify, Wix, Squarespace and Webflow, and hosted answer pages for sites that cannot be edited.

What is the price?

29 USD a month or 199 USD a year for one domain, 99 USD a month for agencies with several client domains.

See where your business stands

Enter a domain. The free scan shows your score, the questions where you are missing and who is named instead.

Check my business free

Related: How to rank higher in ChatGPT and Perplexity answers · How to get your business name into AI search answers · How to get your business recommended by AI assistants · Compare TopNamed with other tools · Pricing

Want AI assistants to name your business first? Two minutes to find out where you stand.